Patient Profit Funnel™ (Program Deep Dive💪)
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This resource is designed to help you understand EXACTLY how to use the Patient Profit Funnel™ to book appointments with high quality clients and sell MORE treatment plans!
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This Program is For Two Types of Medspa Owners:
Type 1: You're Stuck
- You've been at the same revenue level for 3+ months (or losing money…)
- You're working harder but not seeing proportional growth
- You feel like you're hitting invisible ceilings no matter what you try
- You've tried running ads to get clients either through an agency or by yourself, and got sh*tty "Groupon" clients
Type 2: You're Growing
- You're scaling but want to delegate new patient acquisition so you can work on the business instead of in it
- You'd rather pay for proven marketing systems that the top 7-8 figure Medspas are using, than waste YEARS learning through trial and error
- You understand that ignorance debt is the most expensive cost in business
This is the same proven system that's generated over $11 million in new patient revenue for 323+ medical spa clinics and delivered 10,000+ booked patients…
(In other words, we know how to generate financially & medically qualified patients better than ANYONE ELSE in the market…)
This applies whether you're a:
So that being said, Watch the video below FIRST for context on how to use this document…
PROOF This Works
First, Let's Address the Elephant in the Room
Look, I personally know there is a lot of shitty marketing companies that Promise:
- ❌Insane amounts of patients only to bring you no shows & broke leads
- ❌ "Qualified" leads who come into your office thinking one treatment will make them look 50-years younger
- ❌ Insane guarantees with contingencies so ridiculous you'd have a better chance of getting struck by lightning than getting your money back
So instead of me telling you how great we are, I'd rather LET OUR CLIENTS TELL YOU, and give you a list of questions you should ask every marketing agency prior to working with them…
Oana Negoita, Head Of Sales at New You Spas "Within the first 9 days of February, we’d already closed nearly $20K in sales with an 80–90% close rate — and every single booking actually showed up."
Jessica Park, Owner of Park Ave Cosmetic Center "We’ve now expanded to our second location and have 25 bookings just for September"
Dr. Mario Nucci, Owner of Medical Esthetics Thunder Bay "February closed at around $90K, which is a solid milestone for us. March has already taken off with 138 bookings — a record surge in clients.
Mallorie Perez, Owner of Bonita Aesthetics "I was hesitant to hire another agency, but Pinpoint Scaling delivered. In 45 days, I turned $7.5K into $26K, and November hit my first $100K month.
Michal Mareeni, Manager of Mareeni Stanislaus "I feel like the Vanquish queen right now! We hit $70K this month with ten days still left to go, which is the highest we’ve seen in a while.
Shannon Hunter, Owner of Grey Aesthetics "Honestly, after wasting money on other marketing companies, this partnership has truly saved my business."
Lizette Jauregui, Owner of Glow Medical Spa "I was going out of business and you guys saved me!"
Holly Debeck, Owner of Beauty + Grace Aesthetics "Every lead you’ve sent has been high-quality, the kind of clients who show up ready to buy.
3 Pitfalls That Prevent Medspa Growth
#1: No Predictable Marketing Channel
One month your schedule is fully booked, the next you're anxiously watching empty slots.
This erratic patient influx makes it impossible to forecast revenue, hindering your ability to invest in new equipment, expand your team, or strategically plan for the future.
This inconsistency typically arises from over-reliance on passive methods like word-of-mouth referrals, or platforms that heavily discount your services like Groupon...
Without a proactive, systematic approach to patient acquisition, you lack the predictable flow needed to sustain growth.
In order to scale your clinic to $100k/mo and beyond, you need a predictable and scalable acquisition channel
One you can put $1 into, and get $5 out each and every time
#2: Low Quality "Price Shopping" Leads
Many Medspa owners have experienced the frustration of working with marketing agencies that promise the world but deliver low-quality leads. These agencies often:
- Send unqualified prospects who rarely show up for appointments.
- Attract price-sensitive individuals only interested in steep discounts.
- Consume valuable consultation time with clients who are not genuinely interested in your high-value treatments.
- Shift blame to your sales process when their leads fail to convert.
This common issue stems from generic agency playbooks:
- Mass-market ads featuring stock images and heavy discounts, combined with basic booking forms that fail to qualify prospects.
- The result is a monthly expenditure of $5,000-$8,000 on ads and agency fees, only to attract clients who will never become your ideal high-ticket patients.
So why does this problem occur? Incentives…
- If you work with an agency charging you a monthly retainer, they have no incentive to make you more money
- If you work with an agency just charging per show or per lead, they're incenitivized to push QUANTITY instead of QUALITY
- Reality is, you'd probably prefer having 5 patients who spent $3k each than 30 that spend $100 each and expect to look like Kim Kardashian right after…
It's like trying to climb a mountain. You are trying to convince someone who doesn’t know you, trust you, or even want to talk to you… to spend thousands of dollars on a treatment they don't even fully understand…
- Wealthy people want to work with the best in the business - not just who has the cheapest discount
- (If you’re running the cheapest discount in your area… you instantly look like a low-status, desperate Medspa)
- You’re trying to sell a Advanced Treatment to someone who doesn’t know you, trust you, or even want to be on the phone with you.
- You aren't educating patients prior to their appointment, which results in them no showing, cancelling, or coming in completely uneducated
What this leads to:
- “I cant afford / dont want to commit to a treatment plan”
- “I thought I was going to see instant results from one session”
- “Let me speak with my husband”
- “I need to think about it…”
These aren’t real objections. They’re just code for “I don’t trust you.”
#3: You're The Bottleneck In The Business
Even if you get consistent patient flow and high-quality leads... you're still stuck because:
- You're managing everything yourself (marketing, follow-ups, booking, sales calls)
- You can't take a vacation without revenue dropping
- You're working 60+ hours/week but not growing proportionally
- You can't hire/delegate because you don't have systems in place & all patients want to see & speak to YOU and YOU only…
- You're wearing too many hats: Owner, marketer, salesperson, operations manager
This results in scaling to your second location feeling almost impossible, even though location #1 is running well, you know in order to branch o
How The Patient Profit Funnel™ Solves These Problems
Like we just covered, when you run generic discounted treatment ads you are viewed as a Commodity, NOT a the BEST, most prestigious clinic in your area…
This means your perceived status is LOW.
And your trust is LOW.
Normal Ad Agency Method:
Instead… What we do is we position you as a Trusted Specialist so that leads chase you instead of you chasing them.
We do this by helping you create video content that leads with education.
That way, the leads watch your video and view you as an expert before you ever even speak to them.
Your perceived status is HIGH.
And your trust is HIGH.
Patient Profit Method:
Imagine this:
You film a video one time... That single video becomes a digital asset—=working for you 24/7.
Every time a prospect enters your sales process or searches for information online, they’re greeted by you.
They hear your voice, see your face, and learn directly from you. Trust is built instantly—without you lifting a finger.
Think about your own behavior:
When you’re researching something important—like for example a marketing company for your Medspa business —do you trust a random cold caller or some guy who DM's you on Facebook?
Or do you want to buy from the marketing company that gives you value and education before you ever even work with them (Exactly like this document is doing to you right now…)
This is how you compete on VALUE instead of PRICE, and position yourself as a Trusted Specialist
Your prospects are no different. They’re going to do their research no matter what.
The question is: will they learn from you - or someone else?
If you’re still manually chasing down leads or relying on generic marketing, it’s only a matter of time before someone else beats you with a cheaper promotion…
Patient Profit Funnel Visualized™
What Most Medspas Do:
What We Do:
